MASS FLOW CREW
\ ɛm.f.kruː \
Mass Flow Crew
Date — 2018
Rebranding of label & artist collective, Mass Flow.
From album covers to graphic charter.
From Paris,
with Sound.
The collective produces quality tracks with a deep variety of influences, including Future Beat, Downtempo & Hip-Hop. While crafting their own and unique style, Mass Flow artists are releasing mixes & compilations monthly.
Asked to design a couple artworks…
And as the visuals started to match with the musical productions, I began developing a graphical charter defining Mass Flow’s vivid and modern visual identity.
Using a wide range of vibrant colors enabled us to emphasize the various musical moods furnished by all the label artists.
The challenge was to apprehend the two sides of Mass Flow as a label and as a collective, in order to create a logo able to stand-alone on any media, and make it cohabit with a modular signature designed for mixes, compilations, shows & events.
Website — www.massflowcrew.com
Thanks — Thomas Fontana